Tales of the Cocktail is the world's premier cocktail festival, and Patron is proud to be a headline partner for 2026. Join us for three days of exclusive tastings, industry panels, and unforgettable after-hours gatherings in the heart of New Orleans.
Our programme includes a dedicated Patron Lounge at the Hotel Monteleone, a series of masterclasses on agave spirits, and a closing-night party at a secret French Quarter location.
This is where the global bartending community comes together. Whether you're here for education, networking, or inspiration, Tales is the event of the year.
Schedule
Patron Lounge Opening
Kick off Tales at the Patron Lounge in the Hotel Monteleone. Complimentary tastings, live music, and a chance to meet the Patron team.
Masterclass: Agave Spirits Deep Dive
A 90-minute exploration of tequila and mezcal production, led by Patron's master distiller.
Panel: Building Sustainable Bar Programmes
Industry leaders discuss waste reduction, local sourcing, and the future of sustainable cocktail culture.
Closing Night Party
Secret location, open bar, live band. The details arrive by text 2 hours before. This is the one everyone talks about.
Hosts & Speakers
David Ramirez
Patron Global Brand Ambassador
Roberto Diaz
Patron Master Distiller
Venue & Location
Hotel Monteleone & Secret Locations
214 Royal Street, French Quarter, New Orleans, LA 70130
Reserve Your Spot
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