The Patron Day of Education is our flagship annual event — a full-day immersion into the world of tequila, cocktail craft, and hospitality excellence. Held in partnership with some of New York's most respected bars, this is a day designed by bartenders, for bartenders.
From hands-on masterclasses led by Patron's global ambassadors to guided tastings of the complete Patron range, every session is designed to deepen your knowledge and sharpen your skills.
The day culminates in a networking reception where you'll connect with peers from across the city, share ideas, and celebrate the community that makes this industry so special.
Whether you're a seasoned professional or just starting your journey, the Day of Education offers something for everyone. And yes — there will be Margaritas.
Schedule
Registration & Welcome Coffee
Check in, grab your name badge, and meet your fellow attendees over coffee and pastries.
Masterclass: Tequila Fundamentals
A deep dive into the production process, regional differences, and the science behind additive-free tequila with Patron's head of production.
Hands-On: The Perfect Margarita
Three variations, three techniques, one spirit. Perfect your Margarita game with guidance from Patron ambassadors.
Lunch & Guided Tasting
A curated lunch paired with a guided tasting of Patron Silver, Reposado, and Anejo. Learn to identify flavour profiles and speak confidently about each expression.
Panel: The Future of Hospitality
Industry leaders discuss sustainability, mental health in hospitality, and building inclusive bar cultures.
Cocktail Lab: Create Your Signature Serve
Working in teams, develop an original cocktail using Patron tequila. The best recipe wins a feature on the Collective Spirit platform.
Networking Reception
Celebrate the day with fellow bartenders, Patron ambassadors, and industry guests. Open bar featuring signature Patron cocktails.
Hosts & Speakers
David Ramirez
Patron Global Brand Ambassador
Sofia Martinez
Head Bartender, The Gilded Lily
Carmen Torres
Patron Head of Production
Venue & Location
The Glasshouse
660 12th Avenue, Hell's Kitchen, New York, NY 10036
Reserve Your Spot
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